Influential Marketing


When it comes to influential marketing, we have to take the time to think about what influences us to buy. I often think about what my mother used to wash my clothes when I was a child. She only used a scoop of Tide With Bleach. Nowadays, I find myself buying scented beads (Unstoppables), Tide Pods, and Bleach Crystals. So, I ask myself, “How did I get here?”. Maybe it was the influence of marketing that sparked the idea of getting cleaner and fresher smelling clothes.

Even though I’ve been “marketed) with all of these new found ways of doing simple laundry, it is costing me a fortune just to have clean clothes for me and my family. I can’t afford for my youngest son to have a clean shirt anymore. I may consider additional employment just to keep up.

But let’s face it, we are currently in pandemic and no jobs are going to pay me to keep these luxuries going. So, I’ve decided to start doing what I should have done all along…clipping coupons to stay afloat. Why? Because I’ve got to have my scented beads (Unstoppables), Tide pods, and crystal bleach.

Needless to say, I’ve been influenced by the marketing tactics that changed something as simple as washing clothes.